We try to send birthday cards to everyone in our day-to-day lives, but do corporate birthday cards have any value in business? Most of us have a list of close family members we get cards from and try to send cards to. Why? Because it shows that they are in the forefront of our minds and they mean something to us. That is why Birthday cards are also great to use in a professional setting. The trick is knowing what to write on your corporate birthday cards in order to sound professional, bring attention to your business, and also convey warmth. We send almost two billion birthday cards every year, so you need to make your card stand out from the rest.
Corporate birthday cards are a great way to stand out from the crowd and increase the chances of your customers returning.
Why should you send corporate birthday cards?
Sending corporate birthday cards is a great way to show your clients that you appreciate them. It’s also a great way to market your business and keep it at the forefront of your customers’ minds.
When you send something like a birthday email, it’s lost in the sea of our thoughtless automated emails and will be forgotten about instantly. But if you send a card that gets pinned on the office billboard, your company will remain in your clients’ thoughts, so they’re more likely to think of you first when they need your services.
Sending a card is a simple process, but writing your professional corporate birthday card is tricky. You want your message to be professional, yet personal and memorable to your client.
What to write on corporate birthday cards?
Personalize the message
Sending a personalized birthday message will make you stand out and let your clients know that you appreciate their business. Your client will receive lots of birthday messages, so you need to say something more than a simple “happy birthday!”
A personal message could be a compliment about their business or something you appreciate about them. If they have ordered a specific product from you, you could use this as a chance to ask them how they’re getting on with it.
Ensure that your message is heartfelt and that you’re not just repeating something that could be said to anyone.
When you write your message, it should be something that you could only send to that client. If you could repeat the message for someone else, you need to make it more personalized.
Give your clients birthday offers or discounts
If you can, include a small, exclusive discount or promotional offer. It can be a great way to get your customer to do business with you again.
75% of consumers say they favor companies that offer rewards, so promising a discount on your clients’ birthdays could be a great way to attract new customers.
Sign the card with your signature
While a handwritten signature will always make it look like you put more time into the card, a printed handwritten signature is the next best thing.
To make your corporate greeting cards more personalized, you can create a custom signature from your handwriting.
Put your logo on the card
Branding is crucially important for marketing your business. The more people see your branding, the better chance of them having you in mind when they need your services again.
You can include your logo in all your corporate greeting cards with The Birthday Company.
Example messages on corporate greeting cards
Remember that you should always personalize your corporate birthday cards, so there isn’t one message you should use for all birthday greeting cards.
But here are some example birthday card messages if you’re just looking for something to get you started:
- Happy birthday! It’s been a pleasure working with you. My team and I at [COMPANY NAME] hope you have a great day! We hope your birthday wishes come true in the coming year, and we look forward to our continued relationship.
- The entire team at [COMPANY NAME] has truly enjoyed working with you. We are delighted to have your business. We wish you a happy, relaxing birthday filled with joy and prosperity. I look forward to celebrating your achievements with you as your business grows.
- I feel truly lucky to have you as a customer. My team and I wish you the happiest of birthdays. Here’s to turning another year older with all the success that is still to come.
Final thoughts
When you send corporate birthday cards, personalization is key. Let your customers know that you really appreciate them by putting thought into your message. This will make you stand out and increase the chance of your customers doing business with you again.
Birthday cards can help you improve your relationship with your clients. From small to large birthday cards, we offer the perfect way for you to show your customers you appreciate them.
References:
https://www.gallerycollection.com/blog/birthdaytrivia/abouthowmanybirthdaycardsaresenteachyearintheus/
https://blog.ontheballpromotions.com/how-to-write-business-greeting-cards/
https://www.smallbizgenius.net/by-the-numbers/customer-loyalty-statistics/#gref
https://blog.magnetsusa.com/blog/business-birthday-cards
https://holidappy.com/greeting-cards/Business-Birthday-Cards-Business-Birthday-Card-Wishes
https://www.cardsforcauses.com/blog/what-do-you-write-in-a-professional-birthday-card/